Thursday 5 April 2012

The best of the supermarket Easter wine offers

There’s a bit of a backlash against supermarket half price wine offers at the moment with which I’ve every sympathy. To artificially inflate wine prices only to heavily discount them sails perilously close to the wind legally but if the wines have been on offer in at least some stores at the full price they're in the clear. And this kind of discounting will go on unless the public boycott special offers in their droves (unlikely) or the Government sees fit to ban it (almost equally so).

So many of the following offers don’t look as good as they seem but at the price they’re being offered the wines are worth buying. I’ve said it before and I’ll say it again. Don’t be fooled by the size of the discount and never pay the full price for wines that are regularly discounted.

Asda Mas Miralda Cava £5 - well above average supermarket own brand Cava; Extra Special Fiano and Pinot Grigio, both £5; Rigal, The Original Malbec £5; Casillero del Diablo Cabernet Sauvignon , Chile £5; Campo Viejo Crianza £6

Charles de Cazenove champagne is on sale at £15.99 - certainly not worth the original £31.99 but a fair deal at this price. The light, creamy Torres Vina Sol is also a decent buy at £4.99 if you’re looking for an everyday white.

Marks & Spencer
A well-priced Italian pair: Vermentino £5.99, Chianti Colli de Rasenna £5.99. Also 6 for the price of 5 on all bottled beers. Offers last until April 7th.

Not the easiest supermarket to check out online but the Ventoux red (£4.98), Calvet Sauvignon Semillon (£5.49) and Warres LBV £6.99 would all be worth a punt. And Innis & Gunn Oak-aged and Rum Finish beers at 2 for £3 is a good deal along with Morrisons The Best Vintage cider at £1.99 for 750ml. Beware ‘Better than half price’ offers in general though.

There are reductions on some of the Taste the Difference range including TTD prosecco £7.99, and the TTD Languedoc Red, TTD Languedoc white and TTD Touraine Sauvignon Blanc which are worth buying on a 2 for £12 offer

See my recommendations in last week’s Guardian column

Bredon Brut champagne is down to £13.99 again - a good buy if you want fizz for a wedding. Other deals: Lindauer Special Reserve Brut is £8.99; Baron de Ley Club Privado Rioja £6.32; Wither Hills Sauvignon Blanc £6.66; Muscat-de-Beaumes-de-Venise, Carte d’Or £4.99 a half bottle
And if you miss them? Don't panic - there will be more 'special' offers as soon as Easter is over plus the usual seasonal wine fairs.


Iain Robertson said...

I agree entirely Fiona. I tend to feel the big stores are trying to take their customers for mugs with these spurious sometimes "less than half price" offers. I'd sign up to a campaign for realistic, more transparent pricing, not just on wine but lots of other products too. Isin

Fiona Beckett said...

Oh, yes - definitely applies to other products too. Let's see if we can get something going!