Friday, 2 March 2012
How 'product shrinkage' increases prices by stealth
Take a look at these two bottles. The one on the right - bought a few months ago - contained 500ml of red wine vinegar. The significantly smaller one on the left, which my husband just picked up from Tesco for £1.23, has only 350ml.
I'm pretty sure I paid around £1.19 for that larger bottle which worked out at 24p per 100ml. The new size works out at 35p per 100ml - a whopping increase in a short period.
I can't for the life of me see why we should pay so much for vinegar. French supermarkets have it at a fraction of the price. In many branches you can't even buy an own brand vinegar now though I notice from mysupermarket.co.uk that Asda has a 350ml bottle for 67p - that's 56p a bottle cheaper than the Aspall branded one.
Product shrinkage has of course been going on for a while but it seems to me it's got way more prevalent recently as this report from Which? last year suggests. I've noticed fewer teabags in some of the packets I buy, for example. Have you spotted any incredible shrinking products lately?