News in the papers today that Lidl is selling £4.99 lobsters. And - not surprisingly - that they're being snapped up.
It's a bit like the stunt which Woolworths pulled a year ago, selling a 'basics' champagne for £5 a bottle: much less about perceived market demand (we can all live without lobster, for goodness sake) but getting new shoppers into their stores.
Lidl has something else to gain which is to steal a march on its rivals Aldi which has managed to create the impression that it has the best quality offering of all the discounters (and is now selling cut-price lobsters too, I am informed, as is Tesco . . .)
Of course, as any frugal cook knows, this is not a real bargain. There's not much meat on a lobster. You'd need a whole one for a main course which, if you were serving it to 5 guests (plus yourself) would result in a bill for £30 for that course alone - never mind the champagne you'd want to drink with it. Just think how many prawns you could get for that!
What do you think of Lidl's offer and would you be tempted by it?