Those of you who don't read the tabloids may have missed the report in the Mirror today that Asda is trying to outdo Poundland by putting a whole load of lines on offer for £1. If you've got an Asda nearby and they're lines you buy regularly it's certainly worth taking advantage although I'd take care a) not to buy something for which there is a cheaper alternative and b) not to buy too many of the lines that aren't marked down (the new cunning wheeze from supermarkets being to bump up the price of anything that isn't on special offer)
Offers that would tempt me (assuming they're actually available*) include a £1.33 reduction on Kellogg's Fruit and Fibre cereal from £2.33 to £1 and the New Covent Garden's soups down from £1.97 to £1. But even at £1 you can find cheaper ketchups than Heinz and make a pasta sauce for less than the £1 Asda will charge you for a jar of Loyd Grossman Tomato and Basil sauce.
My daughter who lives in York tells me this is no big deal and that Poundland (to which she is devoted) has similar offers. I'll have to check out our local branch.
* I say this because one of you has reported she couldn't find any of the advertised offers in her local Asda. As you'll see from the comments below they don't actually guarantee to have them available which is more than a bit cheeky.